Vogue Magazine has stirred up a major controversy with its April Cover page pairing a "raging" Lebron James with the Brazilian model Gisele Bundchen, which many African American commentators have described as a racist image. The critics complain that the image conjures up the archetypal King Kong image (below) in which the giant gorilla menaces a dainty white woman, thus pointing in a major way to the tunnel vision of racial (in)sensitivity. Many people have taken opposing sides in this debate and while some African Americans claim not to be offended by it, others are quite disturbed by the way the cover page photo plays with entrenched ideas of "hostile" black men menacing white womanhood. Implications of such menace contributed to the lynching of many African American men in the dark days of Jim Crow. For many African Americans therefore, such images in any form ignite terrible memories and indicate gross insensitivity to history on the part of Vogue.
The photographer of the Vogue cover image, Ann Leibovitz, is very highly respected for capturing the nuances of various figures in her acclaimed portraits. She received a lot of praise for her 2007 cover page photographs for the Bono guest-edited Vanity Fair July 2007 special edition on Africa (go here and click on "start slideshow") and has largely replaced the late Richard Avedon as the top fashion photographer of our age. An artist of this caliber usually produces provocative work and cannot be accused of racism merely on account of her photographic images. However, the LeBron image conjures up bad memories for African Americans with a long sense of history, in a context where black men accused of aggression towards white women usually had the book thrown at them. One can therefore understand the anger of critics of this image. That said, the problem with contemporary discourses of race is that it fosters a kind of tunnel vision through which every image acquires racial overtones. Something like this happened to me after my training as an art historian in the heady days of identity politics during the Culture Wars, after which I couldn't look at an artwork (specifically paintings) without seeing their racial subtexts: my training essentially ruined for me the simple pleasures of the gaze and it took me awhile to recover it. In that regard, I saw the Vogue cover merely as a tasteless joke (even for the vacuous content of this particular magazine) and an indictment of LeBron James who was willing to be characterized in this manner. There is a whole story that can be told about how African American athletes acquiesce in negative representations of their own images but hey, the man got paid and he has every right to sell his image in any manner he wishes. It is also notable that there are other dignified pictures of LeBron in the Vogue issue.
However, this is apparently a winter of great discontent in American race discourse. From the furor over insensitive racial comments from both black and white interlocutors of late to this new storm in a teacup, the American public sphere seems to have been hijacked by aggressive monitoring of racially encoded or racially explicit personal utterances, with political figures being called to "denounce and renounce" either their own comments or those of people even marginally associated with them (Stanley Fish skewers the dogma de jour in a NYT op-ed). While it is important to remember how visual images have been used to demonize and denigrate black peoples in recent history, it is also important that black people not see everything and every issue through the lens of race. As Senator Obama said in his epochal speech on the subject, it would be a mistake to speak of racial attitudes as if nothing has changed. Much has changed and racism, though it remains a problem, cannot be blamed for every foolhardy actions by insensitive dunderheads. We cannot begin the meaningful discussions on race suggested by Senator Obama by assuming that everyone who disagrees with us is evil. It is in everyone's interest to foster greater tolerance for minor errors and act on the changing nature of the times.So then, Peace!!!








